ProPsyHub Business Plan
Global Platform for Mental Health & Professional Development
Executive Summary
ProPsyHub is a comprehensive SaaS platform connecting four key segments: clients, mental health specialists, training coaches, and corporate clients.
Unique value: we're the first platform combining AI-powered psychological support with professional consulting and corporate wellness programs.
Launched beta in January 2026. The platform is in active development and early user acquisition phase.
Our Mission
Infrastructure for Sustainable Mental Wellbeing
ProPsyHub creates an ecosystem where professional mental health work becomes a sustainable process — for specialists, clients, and organizations.
For specialists: we enable deep work in their professional rhythm, building long-term client relationships. Work history, dynamics, and analytics become part of the process, not control.
For clients: a safe environment to trust the process, seek professional help, and see their own progress.
For businesses and coach schools: a structured space where people care becomes part of a systematic approach with measurable results.
We believe: professional depth, mental care, and development can coexist without rush or pressure. Our goal is to provide the world with infrastructure where people and professions develop sustainably, mindfully, and at their own pace.
Market Opportunity
Global mental health market: $537B by 2030
Digital therapy apps: $17B by 2028 (CAGR 25%)
Corporate wellness: $60B (CAGR 7%)
Coaching industry: $15B (CAGR 6.7%)
Unique Value Proposition
AI + Human Hybrid
24/7 AI mentors for instant support combined with live specialists for deep work
C2C Practice for Coaches
Revolutionary peer practice system with automatic hour tracking for ICF/EMCC certification
Data Security & Personal Analytics
Clients can track their progress for years and ask AI to identify patterns according to various psychological approaches. All data is protected and stored in full compliance with GDPR
Kosher Mode (Optional Feature)
Certified mode for religious communities — an additional feature to expand audience reach without limiting the core client base
Corporate Programs
White-label solutions for companies with team wellness analytics and ROI reports
Tools Marketplace
Monetize specialist knowledge through sales of courses, tests, and meditations
B2C Clients
TAM: $200B+ (global mental health apps market)
• Individuals 25-45 years old, average income $40k+
• Seeking affordable and convenient psychological support
• Monetization: free base + credit purchases ($10-75 per package) for AI and premium features
B2B Specialists
250,000+ certified psychologists/coaches in CIS and Europe
• Psychologists, therapists, certified coaches
• Need client base, Membership cabinet plans and practice management tools
• Monetization: 12% paid-session commission plus professional Membership plans
B2B Coach Schools
5,000+ accredited coaching programs
• ICF, EMCC, ICI and other certification programs
• Need platform for student practice with hour tracking
• Monetization: coach subscriptions $50-100/mo
B2B Corporations
$60B corporate wellness market (growing 7% annually)
• Companies with 50-5000+ employees
• Employee wellness programs, HR analytics
• Monetization: $50-150 per session + white-label $5k-50k/year
Revenue Streams
Client Credit Sales
Packages $10-75 (avg $30) × 10,000 active = $3.6M ARR
Session Commissions (12%)
12% × $100 avg × 5,000 sessions/mo = $720k ARR
CoachLab Subscriptions ($50-100/mo)
$75 avg × 500 coaches = $450k ARR
Specialist Subscriptions ($50-550/mo)
$150 avg × 200 specialists = $360k ARR
Marketplace + B2B Contracts
Marketplace sales commission + corporate programs = $450k ARR
Referral Assignment Rule
- • All partner program participants have an individual referral number.
- • Specialists who join without a specific referral number are automatically assigned to the founder's referral number.
TOTAL projection in 18 months: $6.2M ARR
Roadmap
Q1 2026 (Now)
- • MVP launched: AI chat, booking, video sessions
- • Acquiring first users and specialists
- • Goal: 100 active users, 50 specialists
Q2 2026
- • Mobile apps (iOS/Android)
- • B2B sales launch for corporations
- • Partnerships with 5 coach schools
- • Goal: 2,000 users, $50k MRR
Q3 2026
- • Expansion: USA, Canada, Europe
- • Advanced AI: emotional transcript analysis
- • Stripe Connect for specialists
- • Goal: 10,000 users, $200k MRR
Q4 2026
- • Premium corporate analytics
- • Predictive wellness insights for HR
- • 15+ languages, payment localization
- • Goal: 30,000 users, $400k MRR
✨ Multi-segment Model
Unlike competitors (BetterHelp, Talkspace), we monetize all 4 market sides, not just clients
✨ Unique Niches
Kosher mode + C2C coach practice — no one else has these features globally
✨ Network Effects
More specialists → more clients → more data for AI → better recommendations → even more users
✨ Data Moat
Unique database of session transcripts with emotions for AI training (privacy-first approach)
✨ Tech Stack
Modern stack (React, Daily.co, OpenAI) enables rapid scaling without huge team
Financial Projections
Year 1 (2026)
- • Users: 30,000 (clients + specialists + coaches)
- • Revenue: $1.2M
- • CAC: $25 (organic + content marketing)
- • LTV: $480 (24-month avg subscription)
- • Break-even: Q4 2026
Year 2 (2027)
- • Users: 150,000
- • Revenue: $8.5M
- • Gross margin: 75%
- • EBITDA positive: Q2 2027
- • Team: 35 people
Year 3 (2028)
- • Users: 500,000+
- • Revenue: $28M
- • Net profit: $5M+
- • Expansion: Asia, Latin America
- • Potential exit or Series B
Funding Requirements
$2M Seed Round
40% — marketing and user acquisition
30% — product development (mobile apps, AI)
20% — team (10 key hires)
10% — operations, legal, infrastructure
⚠️ Healthcare regulations
✓ We operate as a platform intermediary, not providing medical services directly
⚠️ Competition from major players
✓ Focus on niche segments (kosher mode, C2C coaching) where there's no competition
⚠️ User acquisition cost
✓ Content marketing, coach school partnerships, referral program
⚠️ Specialist quality
✓ Strict verification + AI diploma analysis + review system
→ Acquisition: potential buyers — Calm, Headspace, BetterHelp, LinkedIn (for B2B coaching)
→ IPO: upon reaching $50M+ ARR and sustainable profitability
→ Strategic partnership: integration with healthcare providers or HR platforms (Workday, SAP)